In 2006, the Department of Marketing Management was first composed of three professional modules (marketing planning, digital marketing, and integrated marketing) courses for a four-year program. In further response to government policies in promoting and upgrading industries involved in commercial marketing and branding, the department set up a graduate program in 2006 to train more professional managers involved in marketing management.

Beginning from 2013, the department has integrated one undergraduate program: servise industrial marketing. Students may choose the program that suits their interests and ability to develop skills and knowledge needed for this fast-moving society.

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