｜ Introduction ｜ Future Carrier ｜ Course Construction ｜ Teachers ｜ Contact ｜ STU web ｜

Introduction

____Department of Marketing Management at Shu Te University offers comprehensive marketing degrees and specializations to allow you to graduate with industry relevant skills. Marketing Management is established according to the whole national economic development and long-term development plan of Shu Te University. Department of Marketing Management aims at cultivating specialized persons both on academic and theoretical to increase the international core competence.

Future Carrier

____After completion of the undergraduate degree, our students can toward to future studies in Taiwan or other countries. Of course they can direct join the marketing industry. There fore, future is wide for the all students of Department of Marketing Management.

Course Construction

____This degree offers a very wide range of study options and the core of Department of Marketing Management is to integrate three major systems, which “marketing planning”, “marketing information”, and “marketing media” are based on the demand and potential of current human recourse market. Hence, the course is planned under the core of Department of Marketing Management. Through a completed course planning, Department of Marketing Management combines basic marketing course with practical training such as Sandwich Practice, Topping Practice and so on. This pushes students to reach the requirements for academic or theoretical and to be qualified as a marketing specialist.

Teachers

____Our Teachers are from many different countries such as Taiwan, England and Australia, who is with the own specialized fields including business management, human society, information technology, and media design etc., and all teachers are professional on business practice experience. Not only good teacher source but also good facilities and labs, we provide for students. We not only share the equipments from Business school but have some topic labs for Computer Assisted Marketing Interview, Focus Group Interview, AD Media, internet and e-marketing which offer students learn from books and run on an actual practice.

Contact

Geena Wu

TEL：(07)615-8000 ext: 6302

FAX：(07)615-8000 ext: 6399

E-mail: mm@mail.stu.edu.tw